About Us
We are making financial management for businesses more efficient.
Who We Are
Asaas is a financial solutions platform designed for SMEs, simplifying the management of collections, payments, and financial control. The company is authorized by the Brazilian Central Bank to operate as the 31st Payment Institution (IP) in Brazil and holds a license to function as a Direct Credit Society (SCD).
What We Offer
With agile infrastructure and automated processes, we offer solutions that simplify the day-to-day operations of small and medium-sized businesses. Asaas integrates services like invoicing, payment links, subscription management, and receivables anticipation. All connected to the client’s cash flow, making financial management easier and automating receivables management.
Our Story
In a scenario where entrepreneurs faced difficulties with financial control and operational tasks, brothers Diego and Piero Contezini, influenced by their father’s experience with technology, saw an opportunity to change this reality.
Thus, in Joinville (SC), Asaas was founded: a simple, integrated, and automated financial platform created to help SMEs save time and focus on growing their businesses. Our goal is to offer a secure and scalable solution to simplify financial processes.
Timeline
2010
Diego and Piero Contezini conceptualized Asaas.
2013
Our First Fundraising
We took a big step in our journey by securing our first fundraising round, receiving Angel and Seed investments totaling R$1.6 million. This milestone was crucial for accelerating company's growth, improving the platform, and expanding our services, further strengthening our commitment to transforming financial management for SMEs in Brazil.
2014
Asaas Founded
We became a corporation with the mission to transform the financial management of SMEs and simplify essential processes for entrepreneurs.
2015
Series A Round
We raised R$3 million with an investment from Cventures. This funding enabled us to accelerate growth, expand our platform, and strengthen our mission to offer innovative and efficient financial solutions for SMEs.
2018
Milestone of Over R$500 Million in TPV Processed by Asaas
We reached an important milestone by processing over R$500 million in TPV, establishing ourselves as a trusted and effective platform for financial management of SMEs in Brazil.
2019
Key Achievements and Recognition
• We were named one of the 100 most innovative startups in Latin America by the Innovation Awards Latam Ranking.
• We were also recognized as one of the 19 fintechs to watch by the Fintech Mining Report, conducted by Distrito in partnership with KPMG.
• We earned the RA1000 seal, highlighting companies with the best customer service and satisfaction ratings on Reclame Aqui.
2020
Expansion and Recognition
• We raised R$37 million in investment from Bradesco and Parallax, fueling our growth and expansion.
• We won the Reclame Aqui Award for the company that evolved the most, reflecting our commitment to excellent customer service.
• We appeared on key lists, such as Latka (fastest-growing companies) and 100 Startups to Watch by Pequenas Empresas Grandes Negócios and Época Negócios.
2021
Strategic Growth and Expansion
We became the first financial institution in the state of Santa Catarina to be recognized and authorized by the Brazilian Central Bank, becoming the 31st Payment Institution in Brazil.
2022
Regulatory Advancement and Service Expansion
We received a new Brazilian Central Bank authorization to operate as a Direct Credit Society (SCD).
This authorization allowed us to further expand our financial service offerings, providing new credit solutions for our customers and reaffirming our commitment to transforming financial management for SMEs in Brazil.
2023
Growth and Recognition
We secured a R$100 million investment in the Series B round, with investors such as Bradesco Private Equity, Parallax Ventures, Light Capital Group, Escala, and TM3 Capital.
We followed this with R$50 million raised through a FIDC structured by Itaú BBA, accelerating receivables anticipation for our clients.
We held the first edition of Asaas Connect at Transamerica Expo Center and reached 100,000 customers (including SMEs and individuals), consolidating our market presence.
2024
Milestones and Achievements
We hit 100,000 business customers and formed strategic partnerships, including Evaristo Costa, a Brazilian journalist with a 30-year career established in the country's television news programs, as our first spokesperson and a Brazilian soccer team Red Bull Bragantino.
We raised the largest startup funding in Latin America in 2024, R$820 million in Series C,
and held the Asaas Connect event with over 2,000 participants. - We moved up to 7th place in the Exame ranking (a leading Brazilian business and finance media outlet, similar to Forbes) and earned the Great Place to Work seal with a score of 94/100
2025
More Marketing Investments and Greater Visibility [So Far]
We made our debut on broadcast television as the main sponsor of the country’s biggest culinary reality show, MasterChef Brasil. This initiative reinforces our strategy to expand and strengthen our national presence.
Half a billion in annual recurring revenue (ARR) and 200,000 active customers — these two milestones mark our journey as we reach the midpoint of 2025.
2010
Diego and Piero Contezini conceptualized Asaas.
2010
Diego and Piero Contezini conceptualized Asaas.
2013
Our First Fundraising
We took a big step in our journey by securing our first fundraising round, receiving Angel and Seed investments totaling R$1.6 million. This milestone was crucial for accelerating company's growth, improving the platform, and expanding our services, further strengthening our commitment to transforming financial management for SMEs in Brazil.
2013
Our First Fundraising
We took a big step in our journey by securing our first fundraising round, receiving Angel and Seed investments totaling R$1.6 million. This milestone was crucial for accelerating company's growth, improving the platform, and expanding our services, further strengthening our commitment to transforming financial management for SMEs in Brazil.
2014
Asaas Founded
We became a corporation with the mission to transform the financial management of SMEs and simplify essential processes for entrepreneurs.
2014
Asaas Founded
We became a corporation with the mission to transform the financial management of SMEs and simplify essential processes for entrepreneurs.
2015
Series A Round
We raised R$3 million with an investment from Cventures. This funding enabled us to accelerate growth, expand our platform, and strengthen our mission to offer innovative and efficient financial solutions for SMEs.
2015
Series A Round
We raised R$3 million with an investment from Cventures. This funding enabled us to accelerate growth, expand our platform, and strengthen our mission to offer innovative and efficient financial solutions for SMEs.
2018
Milestone of Over R$500 Million in TPV Processed by Asaas
We reached an important milestone by processing over R$500 million in TPV, establishing ourselves as a trusted and effective platform for financial management of SMEs in Brazil.
2018
Milestone of Over R$500 Million in TPV Processed by Asaas
We reached an important milestone by processing over R$500 million in TPV, establishing ourselves as a trusted and effective platform for financial management of SMEs in Brazil.
2019
Key Achievements and Recognition
• We were named one of the 100 most innovative startups in Latin America by the Innovation Awards Latam Ranking.
• We were also recognized as one of the 19 fintechs to watch by the Fintech Mining Report, conducted by Distrito in partnership with KPMG.
• We earned the RA1000 seal, highlighting companies with the best customer service and satisfaction ratings on Reclame Aqui.
2019
Key Achievements and Recognition
• We were named one of the 100 most innovative startups in Latin America by the Innovation Awards Latam Ranking.
• We were also recognized as one of the 19 fintechs to watch by the Fintech Mining Report, conducted by Distrito in partnership with KPMG.
• We earned the RA1000 seal, highlighting companies with the best customer service and satisfaction ratings on Reclame Aqui.
2020
Expansion and Recognition
• We raised R$37 million in investment from Bradesco and Parallax, fueling our growth and expansion.
• We won the Reclame Aqui Award for the company that evolved the most, reflecting our commitment to excellent customer service.
• We appeared on key lists, such as Latka (fastest-growing companies) and 100 Startups to Watch by Pequenas Empresas Grandes Negócios and Época Negócios.
2020
Expansion and Recognition
• We raised R$37 million in investment from Bradesco and Parallax, fueling our growth and expansion.
• We won the Reclame Aqui Award for the company that evolved the most, reflecting our commitment to excellent customer service.
• We appeared on key lists, such as Latka (fastest-growing companies) and 100 Startups to Watch by Pequenas Empresas Grandes Negócios and Época Negócios.
2021
Strategic Growth and Expansion
We became the first financial institution in the state of Santa Catarina to be recognized and authorized by the Brazilian Central Bank, becoming the 31st Payment Institution in Brazil.
2021
Strategic Growth and Expansion
We became the first financial institution in the state of Santa Catarina to be recognized and authorized by the Brazilian Central Bank, becoming the 31st Payment Institution in Brazil.
2022
Regulatory Advancement and Service Expansion
We received a new Brazilian Central Bank authorization to operate as a Direct Credit Society (SCD).
This authorization allowed us to further expand our financial service offerings, providing new credit solutions for our customers and reaffirming our commitment to transforming financial management for SMEs in Brazil.
2022
Regulatory Advancement and Service Expansion
We received a new Brazilian Central Bank authorization to operate as a Direct Credit Society (SCD).
This authorization allowed us to further expand our financial service offerings, providing new credit solutions for our customers and reaffirming our commitment to transforming financial management for SMEs in Brazil.
2023
Growth and Recognition
We secured a R$100 million investment in the Series B round, with investors such as Bradesco Private Equity, Parallax Ventures, Light Capital Group, Escala, and TM3 Capital.
We followed this with R$50 million raised through a FIDC structured by Itaú BBA, accelerating receivables anticipation for our clients.
We held the first edition of Asaas Connect at Transamerica Expo Center and reached 100,000 customers (including SMEs and individuals), consolidating our market presence.
2023
Growth and Recognition
We secured a R$100 million investment in the Series B round, with investors such as Bradesco Private Equity, Parallax Ventures, Light Capital Group, Escala, and TM3 Capital.
We followed this with R$50 million raised through a FIDC structured by Itaú BBA, accelerating receivables anticipation for our clients.
We held the first edition of Asaas Connect at Transamerica Expo Center and reached 100,000 customers (including SMEs and individuals), consolidating our market presence.
2024
Milestones and Achievements
We hit 100,000 business customers and formed strategic partnerships, including Evaristo Costa, a Brazilian journalist with a 30-year career established in the country's television news programs, as our first spokesperson and a Brazilian soccer team Red Bull Bragantino.
We raised the largest startup funding in Latin America in 2024, R$820 million in Series C,
and held the Asaas Connect event with over 2,000 participants. - We moved up to 7th place in the Exame ranking (a leading Brazilian business and finance media outlet, similar to Forbes) and earned the Great Place to Work seal with a score of 94/100
2024
Milestones and Achievements
We hit 100,000 business customers and formed strategic partnerships, including Evaristo Costa, a Brazilian journalist with a 30-year career established in the country's television news programs, as our first spokesperson and a Brazilian soccer team Red Bull Bragantino.
We raised the largest startup funding in Latin America in 2024, R$820 million in Series C,
and held the Asaas Connect event with over 2,000 participants. - We moved up to 7th place in the Exame ranking (a leading Brazilian business and finance media outlet, similar to Forbes) and earned the Great Place to Work seal with a score of 94/100
2025
More Marketing Investments and Greater Visibility [So Far]
We made our debut on broadcast television as the main sponsor of the country’s biggest culinary reality show, MasterChef Brasil. This initiative reinforces our strategy to expand and strengthen our national presence.
Half a billion in annual recurring revenue (ARR) and 200,000 active customers — these two milestones mark our journey as we reach the midpoint of 2025.
2025
More Marketing Investments and Greater Visibility [So Far]
We made our debut on broadcast television as the main sponsor of the country’s biggest culinary reality show, MasterChef Brasil. This initiative reinforces our strategy to expand and strengthen our national presence.
Half a billion in annual recurring revenue (ARR) and 200,000 active customers — these two milestones mark our journey as we reach the midpoint of 2025.
Dreaming big is what propels us forward
Our Mission
We are the operational platform for SMEs, dedicated to simplifying financial management for small and medium-sized businesses. We offer practical and efficient solutions for managing collections, payments, cash flow, and automating financial processes. Since 2010, through an intuitive and integrated platform, we provide more agility, security, and control, allowing entrepreneurs to focus on the growth and success of their businesses.
Our Values
- Respect
- Commitment
- Growth
- Transparency
- Genuine interest in the customer
- Quality